On Thursday, April 16th – 11:00am-12:00pm - Come & Go Networking Learning Session

Augusta as a Destination!

In 2026, global travelers will pass through Kansas for FIFA World Cup matches hosted in Kansas City and Dallas. With free days built into their trips, visitors will be searching online for unique, welcoming destinations—and Augusta can be one of them. 

Now is the time to ensure your business is easy to find and ready to serve international guests.  What Businesses Should Do Now!

• Make sure your website is updated, mobile‑friendly, and searchable
• Keep Google, social media, Chamber, and tourism listings current
• Add photos, videos, FAQs, and personal touches to boost search visibility
• Prepare staff and inventory by Q1 2026 for possible increased traffic
• Focus on strong service levels for families and group travelers
• Promote Augusta as a calm, welcoming alternative to metro areas

Free & Low‑Cost Help Is Available

• Kansas Small Business Development Center (KSBDC) offers World Cup‑focused training on cybersecurity, digital visibility, and international customer service
• KC2026 Playbooks and Kansas Tourism Virtual Huddles provide guidance on creating welcoming experiences and using FIFA branding correctly

📌 Be sure your business is listed on the Kansas Travel Guide and linked properly through Go! Augusta and Google.

📩 Questions or need help? Contact Mandi at Go! Augusta: [email protected]. World Cup visitors may stay briefly—but the impact can last for years. Let’s make Augusta destination‑ready.

Collect available resource, contact Mandi at [email protected]!

• On Thursday, April 16^th – 11:00am-12:00pm - Come & Go Networking Learning Session – “Is Augusta Ready for the World?”  Visitors aren’t just discovering places in person anymore—they’re discovering them online first.  Join us to learn how Augusta can show up confidently for travelers, newcomers, and customers from around the world.
• Mandi will provide details for becoming a Destination and Digital Visibility - Check Kansas Travel Guide and Locable listings.  As well as, how they businesses are using their Google Business Profile